The Lavender Thread Project

The Lavender Thread Project is inspired by the Equal Rights for All ballot initiative. The initiative would codify marriage equality, access to birth control, access to safe legal abortion, access to fertility treatments, and access to gender-affirming care. I asked myself, “How do we get people invested in access to gender affirming care for our transgender neighbors?” My long journey brought me to The Lavender Thread Project.

*It is with a heavy heart that I add, as of February 7th, 2026, IP 33, Equal Rights for All iniative will not be moving forward.

Pizza Schmizza - Welcome to the Schmizza-verse

When a beloved Oregon pizza brand takes a deep dive into the Schmizza-verse.

Lovingly created with Johnathan Larson, Denali Herrick, & David Santillano

Trader Joe’s Brand Audit

Pushing a great brand to be greater. My team researched Trader Joe’s and what made it tick. In order to fuel their positioning of being a friendly neighborhood grocery store, we give our suggestions to Trader Joe’s. (Hint: It’s a community-sourced cookbook in addition to store displays of your neighbors’ recipes seen regionally.

Lovingly created with Addie Peterson and Chance McDonald.